Leadership Team

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Cody Pierce

Sr. Vice President Marketing, Dwyer Group®

Cody is a dynamic marketing executive bringing over 17 years of experience leading multi-unit franchise marketing environments.

Most recently, he served as Vice President of Marketing at Pizza Ranch, a 194 unit Midwest restaurant concept. His leadership brought on the creation of key marketing initiatives including an online ordering channel, segmented loyalty and CRM programs, interactive media, and pricing strategies. Through traditional brand development and cutting edge interactive strategies the marketing program contributed to the continuation of over 34 years of same store sales and transaction growth.

Prior to that, at Gold’s Gym International, his development of lead generation and online membership sales platforms drove gym memberships and marketing ROI growth. Additional experience in the restaurant industry includes CiCi’s Pizza where he was responsible for LSM programs and DMA based marketing. His marketing career began at Lyrick Studios, producer of Barney, Wishbone, Veggie Tales and other children’s entertainment properties.

He received a B.A in Adverting and Public Relations at Stephen F. Austin State University and an MBA with concentration in Marketing from the University of North Texas.

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